In this episode of The Kelly Roach Show, Kelly explores the role of a thought leader in navigating the challenges of going against the grain, where expressing counterintuitive perspectives can be both powerful and polarizing. She shares how integrating faith into her business aligns personal values with professional goals, offering a strategic framework for entrepreneurs to make intentional decisions about thought leadership. Kelly emphasizes the importance of sharing purposeful, solution-oriented messages on social platforms that resonate with one’s core mission and audience.
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Join us inside The Virtual Business School: https://go.virtualbusinessschool.com/email-sales-page
Also in this episode:
- When sharing core beliefs or counterculture topics, ensure that they align with your personal and professional mission.
- For effective thought leadership, draw connections between your shared perspectives and the broader benefits to your audience.
- Thought leadership should not only highlight problems but also provide actionable solutions and pathways to improvement.
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In this episode of The Kelly Roach Show, Kelly explores the essential role of personal branding for entrepreneurs in navigating today’s unpredictable business environment. As the landscape shifts—evidenced by the collapse of downlines in multi-level marketing companies—Kelly offers critical insights to help entrepreneurs safeguard their business strategies. She highlights the risks of relying too heavily on a single platform or revenue stream and underscores the importance of diversifying customer acquisition channels to shield businesses from unforeseen disruptions.
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/
Join us inside The Virtual Business School: https://go.virtualbusinessschool.com/email-sales-page
Also in this episode:
- Business strategies and personal brands must adapt to the inevitability of change, ensuring resilience in uncertain environments.
- Instances of account shutdowns, censorship, and changes in online platforms serve as reminders of the risks of dependency, underscoring the need for diversified tactics.
- The importance of planning and building strategies with a long-term vision, including nuanced content development and leveraging multiple touchpoints, is essential for sustained business success.
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In this episode of The Kelly Roach Show, Kelly dives into crucial client retention strategies to help retain top-tier clients and maximize their lifetime value within your business. With an economic recession looming, Kelly emphasizes the importance of focusing on client retention as a cost-effective strategy, equating keeping an existing customer with acquiring a new one. Through engaging insights and practical advice, she reveals how businesses can leverage alumni communities, memberships, events, and other innovative approaches to sustain long-term client engagement. Kelly presents six actionable strategies beyond traditional customer retention methods—highlighting the power of creating alumni communities, offering alumni memberships or events, and crafting trust-builder offers to foster ongoing client relationships.
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/
Also in this episode:
- Host an annual alumni event to rejuvenate relationships and offer fresh value, encouraging repeat interactions with your brand.
- Implement a quarterly refresh and reboot workshop to continuously engage alumni, offering cyclic opportunities for client re-engagement.
- Leverage a trust builder loop by introducing low-cost, high-value offers that enhance trust and client retention.
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In this episode of The Kelly Roach Show, Kelly dives into how to maximize your consultations to drive sales for service-based businesses, offering actionable advice customized to different stages of business growth. Whether you’re a CEO, marketer, or business leader, mastering the ability to fill your calendar with qualified leads is crucial for sustainable growth. Kelly explores a wide range of effective methods for generating consultations, including direct emails, social media strategies, live streaming, and leveraging compelling client success stories. By emphasizing the power of live streaming and personalized invitations, this episode is set to revolutionize the way businesses connect with potential clients and consistently book high-value consultations.
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/
Also in this episode:
- Implement daily strategies to consistently book consultations and drive sales in any service-based business environment.
- Adapt consultation strategies to suit different stages of business growth, from wider nets in early stages to refined targeting as momentum builds.
- Embrace various channels like email, social media, and live streaming to keep consultation bookings consistent and varied.
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In this episode of The Kelly Roach Show, Kelly is joined by Danielle Cevallos and Ty Richardson for a raw, honest conversation about the challenges entrepreneurs face in the current economic climate. They delve into the real struggles business owners encounter, particularly the isolation and pressure to succeed, even as the landscape grows more difficult. Kelly, Danielle, and Ty share personal insights from working with hundreds of entrepreneurs and discuss strategies for staying motivated, connected, and resilient.
Also in this episode:
- Many business owners feel like they’re struggling alone, especially when they’ve experienced past success. The episode discusses how important it is to break through that isolation by joining communities of like-minded individuals.
- The economic environment has shifted dramatically since early 2022, and entrepreneurs are feeling the impact, with sales requiring significantly more effort than before.
- Kelly and her guests emphasize the value of open, honest conversations with peers who are in similar positions of success and can offer actionable feedback and support.
Kelly, Danielle, and Ty offer strategies to help entrepreneurs not only survive but thrive during this challenging time, highlighting the importance of peer-to-peer collaboration and real-time feedback from experienced business owners.
The Advance: A community designed to help entrepreneurs stay connected and motivated through difficult seasons. https://advancesociety.org/info-page
The launch of The Inner Circle, a space for multi-million dollar business owners to collaborate, grow, and adapt in the face of economic adversity. https://advancesociety.org/innercircle
Book a Call:
For personalized advice and to explore how The Advance or The Inner Circle can help your business, book a call with Ty Richardson: https://calendly.com/tyrich/30min?month=2024-10
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In this episode of The Kelly Roach Show, Kelly dives deep into four crucial aspects of running a successful and sustainable business that should never be outsourced, even as you build a strong team. Drawing from her extensive experience in leadership, and team-building, and her book Bigger Than You, Kelly highlights why CEOs must retain control over certain areas to avoid burnout and stagnation while driving growth.
Also in this episode:
- As the CEO, you are the energy and visionary force behind your company’s culture. Kelly explains why your involvement is essential in maintaining the core values and standards that drive your organization.
- CEOs must continuously set and reinforce high standards to lead their teams effectively. Whether it’s how your team shows up on camera or the benchmarks for success, you set the tone.
- Never abdicate your power over finances. Kelly shares real-life horror stories of CEOs who lost control by relying on others for financial oversight. Keeping your hands on the wheel ensures your business remains profitable and protected.
- Tough decisions come with the territory of leadership. Whether it’s making high-stakes decisions on hiring, firing, or company direction, Kelly emphasizes that no one else can make these judgment calls for you.
Kelly offers actionable advice for entrepreneurs who are looking to build a dream team without losing sight of the key areas they need to oversee personally. If you’re eager to foster both freedom and success in your business, this episode is a must-listen!
Don’t forget to check out Kelly’s book: Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team https://a.co/d/4psBMkp
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In this episode of The Kelly Roach Show, Kelly dives into the crucial topic of monetizing roles within a company. Emphasizing the importance of aligning staff contributions with business profitability, Kelly offers actionable strategies for ensuring each team member has a clear path to driving financial value. She underscores the necessity of having open, transparent conversations about targets and accountability to maintain a thriving, sustainable business.
Kelly discusses various roles within a company—from sales and marketing to operations and customer service—and outlines specific monetization strategies for each. By focusing on areas like renewals, referrals, and reactivations, she illustrates how businesses can optimize team performance and enhance profitability. She also stresses the importance of leadership in guiding teams towards these goals through consistent training and clear communication.
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/
Also in this episode:
- Develop a clear, actionable plan for each role in your business to ensure they contribute to the company’s financial success.
- Regularly discuss targets, performance metrics, and financial goals with your team to maintain transparency and accountability.
- Leaders must model effective strategies and provide consistent training and support to align their team’s efforts with the company’s objectives.
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In this episode of The Kelly Roach Show, Kelly dissects the evolving relevance of Facebook groups for business growth and sales conversions. If you recall the prominence of Facebook groups five years ago, you’ll want to tune in to understand why they are making a comeback and how they can be pivotal in nurturing and engaging your leads effectively.
Kelly outlines four key reasons to reinvest in Facebook groups, emphasizing their role in improving sales efficiency, enhancing engagement, and providing a structured approach for nurturing leads throughout elongated buying cycles. By leveraging Facebook groups strategically, businesses can optimize their lead management and ultimately drive higher conversions.
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/
Also in this episode:
- Facebook has reinvented the way groups draw attention and engagement, making them crucial in today’s sales strategies.
- Using Facebook groups as a contained space helps nurture leads over multiple launch cycles, increasing the likelihood of conversion.
- Engaging in non-sales conversations within Facebook groups can bypass stringent algorithm limitations on outbound messaging, facilitating better relationship building.
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In this episode of The Kelly Roach Show, Kelly highlights key aspects of buyer readiness that may be hindering your sales and shares tips to fix them quickly. She explains how understanding modern buyer interactions and streamlining the sales process can help small business owners and sales teams convert prospects more effectively. Kelly emphasizes that most buyers are almost ready to purchase when they first connect with your brand, so it’s important to recognize this and avoid overwhelming them with too much information. Effective sales involve listening more, focusing on core needs, and identifying buying triggers.
Also in this episode:
- Effective sales require you to ask a few open-ended questions and then listen to understand the prospect’s needs and buying criteria.
- Make your offerings and call-to-action steps clear and easily accessible to avoid overwhelming potential buyers.
- Most leads are well into their buying journey when they contact you. Recognize and adapt to their readiness to buy.
- Provide clear and essential information regarding your offers, including pricing and enrollment details, to facilitate quicker decision-making.
Get personalized guidance and achieve your goals by booking a call with Kelly Roach: Book a Call.
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In this episode of The Kelly Roach Show, Kelly shares how to uplevel your brand with actionable business and leadership lessons to help entrepreneurs build scalable, sustainable businesses. She discusses “Five Mistakes to Avoid When Upleveling Your Brand,” drawing from her extensive experience. Kelly explains that rebranding can take 12 to 24 months and emphasizes the importance of a solid transition plan to maintain cash flow. She advises repurposing proven strategies and aligning your brand’s messaging, visuals, and overall strategy for a smooth transition. She advises against discarding proven strategies, highlighting the benefits of repurposing successful tactics for your evolving audience.
Also in this episode:
- Understand that elevating your brand is a long-term commitment, often taking 12 to 24 months. Set realistic expectations and stay dedicated throughout the process.
- Develop a plan that maintains revenue flow while you build your new brand. Leverage successful past strategies and adapt them to resonate with your new audience.
- Conduct thorough research to grasp the dynamics of your new market. Ensure your branding, messaging, and strategies are well-aligned for a seamless and effective brand transition.
Reinvention Playbook: Discover transformative strategies for personal and professional growth with Kelly Roach’s Reinvention Playbook
Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach
Check Out Books From Kelly Roach!
Bigger Than You: The Entrepreneur’s Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6
Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv
Conviction Marketing – https://a.co/d/feYNnF5
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