Archives: Podcasts

In this episode of The Kelly Roach Show, Kelly explores the art of mastering recruitment and hiring, shedding light on the insightful yet challenging aspects of this critical business function. She provides invaluable lessons from her encounters with failed hires.

Kelly delves into the criticality of a standardized hiring process and the risks associated with rush hires, sharing her wisdom on attracting and retaining premier talent. She highlights the importance of behavioral event interview questions and underscores the necessity of thorough reference checks to circumvent the severe consequences of unsuitable hires.

Also in this episode: 

• Ensure you have a clear, detailed hiring process to follow to avoid pitfalls in recruitment, including using LinkedIn and video applications to filter candidates..

• Always stick to predetermined interview questions to bring out the true capabilities and compatibility of candidates.

• Hire into execution roles before promoting to leadership to ensure cultural fit and capability.

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In this episode of The Kelly Roach Show, book expert Danielle Mendoza joins host Kelly Roach to discuss effective book strategies for entrepreneurs, including writing, relaunching, and monetizing books. Danielle offers insights tailored specifically for entrepreneurs who want to use their books as powerful business tools. Danielle and Kelly dive into the nitty-gritty of creating a business book that not only reaches bestseller status but also becomes an ongoing asset for business growth. They discuss essential steps like strategic visibility, leveraging your book for business development, and the importance of an integrated marketing approach.

Also in this episode: 

• Leverage your book to get on podcasts, media outlets, and stages to maximize visibility.

• If your initial book launch wasn’t as successful as you’d hoped, consider a relaunch with a focused campaign and a proactive launch team.

• Ensure your book includes actionable steps or additional resources to lead readers into your sales funnel.

• Keep the conversation about your book alive through continuous outreach and leveraging testimonials.

 

Guest Bio:

Danielle Mendoza is the CEO and founder of Confident Concept, a premier book consulting agency dedicated to helping expert business owners scale by developing winning strategies to write, launch, and leverage bestselling books. With a decade of experience in writing and business strategy, along with a strong background in design and production, Danielle is the go-to expert for professionals ready to elevate their success through top-quality book publishing and monetization.

Download the latest bestselling book for free and discover how to get seen and PAID with strategic visibility and powerful storytelling!

https://www.confidentconcept.com/download-bestseller

In this episode of The Kelly Roach Show, Kelly explores the concept of role clarity in entrepreneurial relationships with the dynamic couple Kyle and Ariel Tresch from Couplepreneurs. The discussion dives deep into the challenges and rewards of managing both a marriage and a business. Kyle and Ariel share their journey from early struggles and missteps to finding harmony and building successful ventures together. Kelly highlights the significance of role clarity and how the couple has effectively implemented it.

Kyle and Ariel explain their transition from individual businesses to a collaborative venture, emphasizing the importance of aligning both personal and professional goals to foster mutual growth. This redefined approach has enabled them and their clients to enhance productivity, reduce stress, and achieve greater success. They also touch upon improving communication, understanding personal triggers, and maintaining a united front in both business and personal life.

Also in this episode:

Understanding and dividing roles based on energy styles and preferences rather than just strengths and weaknesses.
How unified purpose and vision strengthens both the marriage and the business.
Techniques to manage and resolve conflicts without impacting the relationship negatively.

Guest Bio:

Kyle and Ariel Tresch are husband-and-wife digital marketing consultants who have built thriving businesses and a strong relationship over the last 11 years. After scaling companies’ teams and revenue by tens of millions, they faced personal challenges as business stresses took a toll on their marriage. Choosing to fight for their relationship, they developed a new approach to harmonizing life and business, leading to both personal and professional success. Today, they are the founders of Couplepreneurs, a mentorship company where they equip entrepreneurial couples with proven strategies to rapidly grow their businesses to seven figures or more without growing apart.

The Couplepreneurs Show podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-couplepreneurs-show/id1742008020?i=1000653363486

Spotify: https://open.spotify.com/show/0mY3DbhH1WVQ7w6tMqnx7R?si=5dad84bbd1e14bb3

Also, our free Facebook Group, called “Successful Couples In Business”:
https://www.facebook.com/groups/couplepreneurscommunity

Timestamps:

0:05 – Couplepreneurs: Balancing Marriage and Business Together
1:38 – Navigating Marriage and Business as Entrepreneurial Partners
7:05 – Improving Business and Marriage Through Role Clarity and Communication
17:19 – Balancing Business and Household Roles Through Energy Styles
20:12 – Building Successful Businesses While Keeping Marriages Strong

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly tackles the pressing subject of effective and constructive cost reduction in business, emphasizing the crucial role of mentorship during downturns. As the business climate becomes increasingly challenging, leaders must learn how to handle cost reductions without crippling their growth potential. Kelly emphasizes the importance of strategic cost reduction, cautioning against hastily slashing budgets, especially in key areas like personnel, marketing, and mentorship. She shares her approach to identifying redundancies, prioritizing essential investments, and renegotiating with vendors to protect the long-term growth prospects of a business.

Also in this episode: 

• Slashing budgets in critical areas such as staff, marketing, and mentorship stifles future growth.
• Focus on eliminating unnecessary costs, especially in technology and subscriptions.
• Regularly review and negotiate vendor contracts to ensure cost-efficient services.
• Fully utilize existing tools and coaching programs to turn expenses into investments.
• Ensure all staff roles are aligned with profit-generating tasks and maintain flexibility to navigate market challenges.

Timestamps:

0:05 – Effective Cost Reduction Strategies for Business Leaders

8:54 – The Importance of Negotiating and Comparing Costs in Business

13:24 – Maximizing ROI on Existing Investments and Exploring New Tools

15:59 – Maximizing Employee Roles for Profitability in Challenging Markets\

20:10 – Strategic Spending and Consistent Execution for Long-Term Success

22:57 – Millionaires Are Made During Economic Downturns

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly dives into the critical topic of customer service excellence and accelerating trust-building in today’s economic environment. With the market becoming increasingly cautious, Kelly emphasizes the importance of organizations focusing on trust to sustain growth and gain market share. She outlines actionable strategies for enhancing trust through consistency, frequency, and accuracy in content delivery. 

Kelly sheds light on why long-form content such as blogs, newsletters, live streams, and podcasts should be prioritized. She also shares insights on creating content that effectively meets consumer needs and navigating the current market’s unique challenges. 

Also in this episode: 

• Consistency, Frequency and Accuracy to maintain high standards in these areas to meet your audience’s needs and build lasting trust.
• High-quality, accessible customer service greatly impacts consumer buying decisions.
• Make it easy for potential customers to find information, book calls, and access sales pages.
• Provide significant, valuable content upfront to make a strong first impression and encourage deeper audience engagement.

Timestamps:

0:05 – Expediting Trust Building in Today’s Economic Climate

4:13 – The Importance of Long Form Content in Business Growth

8:47 – Creating Lasting Impressions with High-Value Content

13:50 – Accelerating Trust Through Customer Service and Engagement

19:44 – Share and Subscribe to Support The Kelly Roach Show

 

Resources mentioned in this episode of the Kelly Roach Show

The Virtual Business School: http://virtualbusinessschool.com/members

The Advance Innovation Society: https://theadvancesociety.com/

Danielle’s CMA Newsletter: https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi?fbclid=IwZXh0bgNhZW0CMTAAAR1wqYwHuOogukxW-eJFZj2lQttUckFlS0sEm6Ly7zroEDBlj3rmYdMnI4o_aem_AZHHDZu6h5lyxWUYQKIf-g4U0Fj8T4WgOqB5ODVNCpG6xMm1gp2na1b7RQ5KXzFGTQNbjuTsuHxr5S6gePVaypNc

Kelly’s Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

In this episode of The Kelly Roach Show, Kelly dives into the art of mastering sales with Liam Thurman. Known for his dynamic approach to sales and business, Liam shares insights from his latest book, “The Closer’s Edge.” The discussion explores his journey from a financial planner to a highly respected international speaker and author, emphasizing his unique strategies for closing deals and staying motivated in the business world.

Throughout the conversation, Liam delves into the principles behind his new series, “The Exception to the Rule,” revealing how ordinary people can achieve extraordinary results. He shares personal anecdotes and professional experiences to illustrate the importance of perception, preparation, and maintaining a never-say-die attitude. The tips provided are not just theoretical but practical and actionable, ideal for anyone looking to sharpen their sales skills and business strategies.

 

William (Liam) Thurman II

William (Liam) Thurman II is a highly accomplished leader in the financial world, with over 30 years of experience as a top producer. Married to Angela Thurman, he is a proud father of nine in a blended family and has 16 grandchildren. As the CEO of LCI Consultants LLC, Liam has demonstrated his entrepreneurial spirit through various ventures. He is an international and national speaker and the author of five books, including the popular “Babe Ruth Bucket Series” and “The Closer’s Edge.” Additionally, he owns the BRB and ETTR brands.

In 1991, Liam founded the MTD Foundation, a community outreach program with a global reach. Although he retired in 2016, he continues to make an impact by coaching and training over 7,500 financial agents weekly. Liam partners with many in the coaching and speaking world, striving to make a positive difference.

 

Also in this episode: 

• Perception Matters, to take into consideration even how small details are, like the way a business card is presented, this significantly influences client perception and trust.
• Regular practice and preparation, such as rehearsing presentations ten times before delivery, are crucial for success.
• Emphasizing faith, commitment, and a positive mindset drives sales and personal achievements.
• Unique Selling Techniques on handling objections upfront in a sales conversation helps in closing deals more effectively.
• Sharing personal stories and experiences inspires and demonstrates that everyone has an extraordinary story worth telling.

 

Timestamps:

 

0:05 – Achieving Success Through The Closer’s Edge and Exceptional People

4:41 – Life Lessons from Hot Dogs and Family Struggles

7:11 – Empowering Ordinary People to Discover Their Extraordinary Stories

12:16 – Effective Sales Techniques and Business Growth Strategies

19:51 – Liam Thurman on Making a Difference and Future Collaborations

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly discusses how entrepreneurs can achieve sustainable growth by transforming their teams from delivering lackluster results to booming success. She delves into the importance of leadership and introduces the concept of the seven distinct levels of the employee-employer relationship. Kelly explains how most leaders get stuck at the lower levels due to a heavy focus on sales and marketing, often neglecting crucial leadership skills. Kelly emphasizes the significance of building a self-sufficient and profitable team, stressing that effective leadership and strategic role-setting are key to freeing up time and mental energy for business owners. 

 

Also in this episode: 

• The seven distinct levels and how many entrepreneurs remain stuck at the first level due to a primary focus on sales and marketing.
• Transitioning from task management to leadership drastically improves team performance and business results.
• Building an autonomous and high-functioning team significantly reduces the burden on business owners, leading to greater freedom and profitability.
• The core of leadership evolution starts with self-improvement, strategic role-setting, and clear communication of expectations.

 

Timestamps:

0:05 – Building an Autonomous Winning Team for Entrepreneurial Success

4:09 – Building Autonomous Teams for Exponential Business Growth

6:22 – Evolving Leadership to Share the Mental Load in Business

13:06 – Masterclass on Leadership for Profitable and Autonomous Teams

15:40 – Subscribe and Review to Help Us Reach Number One

 

Bigger Than You: The Entrepreneur’s Guide To Building An Unstoppable Team https://a.co/d/fKTMsJg 

 

Register now for the upcoming masterclass: Future-Focused Leadership: Navigating Market Trends and Economic Shifts in Q3 2024

June 18th – June 21st from 12pm – 1pm EST

https://hubs.li/Q02y_1w00 

In this episode of The Kelly Roach Show, Kelly welcomes back Ty Richardson, a former vice president, and now important figure, in the Advance Innovation Society. 

Kelly and Ty dive into what it means to be a local center of influence and why it’s crucial for future business growth in 2024. Ty shares insights on how membership has evolved into a valuable and supportive community driving innovative collaborations. He also emphasizes the innovative approach of the Advance Innovation Society in combining both peer-to-peer masterminding and expert panels to connect individuals across diverse fields.

 

Also in this episode: 

• The importance of becoming a local influencer in one’s area
• Local leaders receive comprehensive support from the Advanced Innovation Society, including training, workshops, and marketing strategies to solidify their leadership presence in the community.
• Reinventing networking and establishing long-term relationships
• the importance of tapping into the offline world and expanding networks beyond the internet bubble

 

Book A Call with Ty Richardson: https://calendly.com/tyrich/30min

Apply For The Advance: https://api.leadconnectorhq.com/widget/survey/OqcqRBMSPDYk7edTYsqc

Learn about The Advance Society: https://theadvancesociety.com/

In this episode of The Kelly Roach Show, Kelly discusses TEDx Talks and advanced networking with Sara Connell, a renowned thought leader coach and best-selling author. Sara recounts her inspiring transition from a taxing corporate role to embracing her passion as a writer and advocate for others’ achievements. Kelly and Sara discuss Sara’s transformative impact of literature and writing in altering life paths. They also discuss how effectively crafting and marketing a book can distinguish it as a powerful tool for securing speaking opportunities and fostering business development.

 

Also in this episode: 

• Books are more than just a means of storytelling; they are strategic business tools when marketed correctly.
• Achieving the status of a TEDx speaker demands not only an exciting presentation but also persistence in the application process, which can involve numerous submissions.
• The Advance networking community offers unparalleled opportunities for connecting like-minded business leaders in a non-transactional, relationally-focused environment.

 

Connect with Sara on IG: @saraconnell

 

Book A Call with Ty Richardson: https://calendly.com/tyrich/30min

 

Apply For The Advance: https://api.leadconnectorhq.com/widget/survey/OqcqRBMSPDYk7edTYsqc

Learn about The Advance Society: https://theadvancesociety.com/

In this episode of The Kelly Roach Show, Kelly dives into the essential tactics for scaling your business, providing a deep dive into what it takes to foster business growth and elevate it to new heights. Catering to the astute entrepreneur, Kelly simplifies the intricate process of business scaling into five clear and actionable steps crucial for any successful venture. The discussion focuses on five key elements vital to unlocking business growth across any sector.

Also in this episode: 

• A viable offer is not just about solving a problem; it must address a problem that is urgent and valuable enough for your target market to pay for.
• Targeting a viable market is crucial — your services must be appealing to those with the financial means to invest in the solutions you offer.
• Implementing a predictable and consistent sales system, along with an effective marketing system, is imperative for moving potential customers through the purchase funnel.

 

Join the Virtual Business Membership: thekellyroach.com/vbsmember