Archives: Podcasts

In this episode of The Kelly Roach Show, Kelly welcomes guest Ezra Firestone, an eight-figure entrepreneur with extensive experience in the e-commerce landscape. Known for his forward-thinking approach to business and his emphasis on company culture, Ezra is a prime example of success in the modern digital economy. This episode provides a deep dive into Ezra’s unconventional journey from growing up on a commune to becoming a leading figure in the e-commerce industry.

 

Also in this episode: 

• Successful e-commerce requires effective marketing, stellar customer support, and a simplified product offering, especially when starting.
• Starting sales on Amazon may offer a strategic advantage due to the platform’s vast user base and integral role in the American market.
• Long-term planning and vision are critical in business; dedicating time to envision the future can yield significant benefits.

 

View more marketing and entrepreneurial content here: https://smartmarketer.com/blog/

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly explores the sales hiring process and shares essential strategies for scaling sales and growing your business. She dives deep into the fundamentals of hiring effective closers to avoid the common pitfalls of failed hires. Kelly focuses on setting up a supportive environment for sales success and the detailed preparations necessary before bringing a sales representative on board.

 

Also in this episode: 

• Before hiring a closer, it is essential to have an offer that has demonstrated consistent success in the market. 
• Leverage connect calls and consultation calls, along with a strategic content sequence, to nurture leads and improve closing rates. 
• Establish set sales metrics for your team to adhere to that correlates with daily sales activities and offer creation. 

Implement a persistent follow-up process, a post-consultation to ensure potential sales are successfully closed.

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly and John Briggs dive into how to revolutionize work schedules using his 3.3 rule to combat burnout. John discusses the 3.3 Rule from his book, a manifesto to not only the accounting industry but to all professionals who face burnout and overwork. His 3.3 Rule argues for a more humane approach to the workday, stating that the most efficient schedule involves working for up to 3 hours followed by a rest period of 30% of that work time.

 

Also in this episode: 

• Many industries, not just accounting, face employee burnout and dissatisfaction due to outdated work models, which lead to significant economic impacts.
• Studies from institutions like the Princeton Neurological Institute lend credence to the 3.3 Rule, revealing that acknowledging and incorporating natural cycles of focus and distraction into work patterns is beneficial.
• A more focused workday with intentional breaks leads to happier, healthier, and more productive employees who maintain their passion for their careers.

 

Learn more about Legacy Leaders: https://kellyroachcoaching.com/legacy-leaders-consult/

Get a copy of John’s Book: https://33rulebook.com 

Connect with John’s team: https://incitetax.com/contact/

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly explores essential business strategies for entrepreneurs facing economic instability and thriving amidst impending market disruptions. She shares insights tailored for small business owners and executive leaders bracing for future economic challenges. 

Kelly highlights the opportunities for small businesses to grow even during economic downturns due to their minor market share. The discussion then shifts to strategic business adjustments in contraction markets and the importance of resource management. By merging billion-dollar corporate strategies with savvy online entrepreneurship, Kelly outlines how to effectively harness one’s network to ensure sustained business success.

 

Also in this episode: 

• Small businesses with minimal market share have growth opportunities even in economic downturns, provided they pivot and adapt strategically.
• A strategic approach in contraction markets involves capturing market share from competitors and leaning out expenses, while safeguarding key growth drivers like advertising, team, and education.
• Leveraging networks for shared resources and referrals saves costs and propel business continuity.
• A well-managed referral pipeline yields high-quality leads and is pivotal for business growth in challenging times.

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly delves into invaluable insights on how to future-proof your business by establishing robust financial safeguards to withstand potential business disruptions. Her tactical advice equips business leaders with essential tools to navigate the unpredictable currents of today’s economic landscape. She explores practical steps to fortify financial foundations and ensure business continuity amid challenges. By discussing the creation of emergency funds, the art of negotiating better rates with vendors, and the importance of prudent credit management, Kelly outlines a comprehensive range of strategies designed to enhance fiscal resilience. She underscores the importance of regular financial reviews and active participation in profit-generating activities, highlighting that thorough preparation and strategic financial management are crucial for driving sustained business growth.

 

Also in this episode: 

• Establish an emergency fund and perform monthly financial reviews, cutting unnecessary expenses and negotiating vendor rates.
• Learn about building corporate credit distinct from personal credit to open up new financing avenues.
• Evaluate where your business might not be investing enough resources and correct the course to ensure growth.
• Train your team on a ‘4X strategy’ to ensure they contribute to, rather than detract from, the business’s profitability.

 

Kelly’s Important Links:

Kelly’s Weekly Newsletter: https://link.apisystem.tech/widget/form/rXy1lqaUxm1yQzxRF31S

The Miracle Hour FREE Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=danielle5787

The Profit Push Workshop: https://go.virtualbusinessschool.com/the-profit-push-challenge?am_id=danielle7837

In this episode of The Kelly Roach Show, Kelly explores her extraordinary journey of achieving a 250% year-over-year growth for three of her companies in the first quarter, laying the foundation for sustainable sales. She emphasizes the importance of leadership, execution, and maintaining an intense daily focus, irrespective of the product or market. 

Kelly outlines a strategic approach to business growth, highlighting the crucial roles of sales, retention, renewals, and complete billing. She shares insights on establishing a systematic, freedom-based business anchored in effective processes and a strong team. Additionally, Kelly introduces her innovative “daily profit push” method, which guarantees consistent sales and empowers her team.

Also in this episode: 

• Achieving significant growth in any business, regardless of the economy, requires a strategic approach to leadership, execution, and an intense daily focus.
• A sustainable service-based business relies on managing and growing sales from prospects, referrals, reactivations, and upsells.
• Establishing ownership within the business by assigning clear responsibilities for managing these critical areas can lead to a more autonomous team and business freedom.

In this episode of The Kelly Roach Show, Kelly delves into her transformative journey of launching her sixth business and revolutionizing entrepreneurship even amidst chaotic timing and without full preparation. She shares invaluable insights from her personal experience, focusing on the crucial strategic considerations for initiating a new venture such as leadership acumen, cash flow management, and market readiness. 

Kelly discusses the challenges and lessons learned from expanding her business empire, always prioritizing the core value of uncompromised service delivery. She emphasizes the significance of maintaining a single core product and a streamlined growth strategy, highlighted by her transition from ‘Kelly Roach Coaching’ to ‘The Business Advisory.’ Kelly also introduces her newest venture, the ‘Virtual Business School,’ which provides accessible, practical, and timely business education for entrepreneurs globally.

 

Also in this episode: 

• Sustainable expansion focusing on one core product and only considering diversification when leadership and cash flow are strong.
• The internal buyer’s list strategy is essential for businesses to meet buyers’ evolving expectations and provide diverse entry points, including low-ticket offers.
• Businesses must grow slower to ensure long-term success, an approach Kelly embraced for her various ventures.

In this episode of The Kelly Roach Show, Kelly delves into the CEO’s role in sales management and the critical significance of environment and leadership in determining an employee’s success. Kelly discusses the imperative of establishing a repeatable sales process, advocating for structured metrics and consistent coaching to propel daily sales and sustain business growth. She delivers actionable insights for CEOs and managers to rethink their sales strategies.

 

Also in this episode: 

• The success of an employee is largely dependent on the workplace environment and leadership, which accounts for roughly 85% of their performance.
• To scale a business, develop a systematic approach to sales that is optimized and capable of replication.
• Boost your sales team’s success with thorough onboarding, regular coaching, and consistent review of sales calls and messages.
• Use metrics to assess team performance, identify improvements, and encourage continuous feedback.

In this episode of The Kelly Roach Show, Kelly welcomes Heather Pettey to discuss the powerful role of guidance in entrepreneurship, faith, and purpose. Heather shares her transformative experiences that underscore how individuals are strategically placed in life to fulfill a distinct purpose, offering profound insights that resonate with anyone seeking a deeper understanding of their role in the world.

They speak on the idea that we are intentionally positioned in our current circumstances, challenging the common feeling of being “stuck.” Heather recounts a critical event that reinforced this perspective for her, describing a dramatic situation where she and her husband intervened to assist a woman in distress, perfectly timed to make a significant difference. 

Also in this episode: 

• People are strategically positioned in their lives for a purpose, rather than being stuck where they are.
• Serving others brings happiness and fulfillment, often leading to personal breakthroughs and new paths.
• Creating stillness and asking for divine guidance are pivotal in receiving direction for one’s journey.

 

Heather Pettey

Originally from the Mississippi Delta and now residing in Memphis, TN, Heather Pettey is a dynamic serial entrepreneur dedicated to inspiring fellow mid-lifers. Her mantra, “We’re not too old, it’s not too late, and we’re just getting started,” reflects her belief in purpose and resilience.

Heather is a seasoned mindset coach, author, podcaster, and speaker. She hosts the Life Coach BFF Show, a top 2% global podcast where she tackles tough subjects with warmth, humor, and tough love, especially for moms of teens and young adults. Her guidance has been featured on national platforms, including CNN. Beyond her professional endeavors, Heather is a devoted wife of 28 years to David, mother of four, and grandmother to Parker. She champions the importance of essential life skills and manners for the next generation, embodying authenticity, resilience, and faith in all aspects of life.

 

Website: WWW.HEATHERPETTEY.COM 

Link to purchase book: Keep It Simple, Sarah

Instagram @HeatherPettey_

Facebook @HeatherPettey1

In this episode of The Kelly Roach Show, Kelly and Michael Zuber, explore the steps to disrupt oneself and create a new revenue stream through real estate, one rental at a time. Michael’s transformative tale begins with a financial downturn that led him to discover “Rich Dad Poor Dad,” a book that reshaped his financial thinking. Michael discusses his strategic approach to property investment, highlighting the importance of focusing on local markets and adopting a patient approach. 

 

Also in this episode: 

• Real estate investment is a ten-year journey, not a short-term get-rich-quick scheme.
• Deepening investments in one market rather than diversifying across various regions lowers risks and improves management efficiency.
• Hiring a capable property manager turns real estate investment into a passive enterprise, allowing the investor to focus on their main business.

 

Michael Zuber

Michael Zuber is Author of One Rental at a Time, a story of working full time and building a real estate portfolio that eventually replaced 2 six figure incomes. Having successfully made the leap from W2 to Financial Freedom 5+ years ago he now spends his time helping others see what is possible with a little focus and daily discipline.

 

One Rental At A Time book by Michael Zuber